Words are a major game changer for any kind of business. Content is the most important tool for any improvement in your business.  How do you upscale your content game? By using the right type of content on the right social media platform.

What is Content Strategy?

Content Strategy is not as fancy as it sounds, and is not as complicated as it seems. It is usually formulated by niche groups. The concept of marketing businesses using content has reached a new insight. In simple words, content strategy means to create content that is created or formulated by analyzing what the exact target audience needs are and getting better results like more followers, sales, or engagement.

Definitions from other blogs

The meaning of content strategy differs from person to person, strategies made for one business cannot be used for another business. therefore I have piled the top 3 definitions or meanings of what a content strategy means below

“Content strategy is the high-level planning, execution, governance, and on-going management of the content lifecycle to support key business initiatives. Essentially, it’s your brand’s game plan to drive traffic, leads, engagement, sales, and other business outcomes through content.” According to Terakeet

“A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.” According to HubSpot

“Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals.”  According to MarketMuse

What will a Good Content Strategy Bring to your Business?

Few businesses overlook the importance of content. They produce or publish content that is irrelevant to what their business is or for the sake of posting. If your business has a foolproof content strategy then no one can beat you to the place where you want to be or your business wants to be. Following are the few results a business can expect from having a good content strategy.

1. Understanding your target audience

No matter how big or small your business is, you have to identify your target audience. This way you spend your money in the right place. Identifying and understanding what your target audience needs are one of the main things a content strategy helps you with.  So the next time you post something irrelevant or for the sake of posting, question yourself, “Is this what my audience needs to see?” To engage do remember that not everything you post will appeal to your audience. At the same time, not everything will be accepted by your target audience. So you have to categorize your target audience according to their features, likes, dislikes, and time spent on each of your posts.

2. Channelizing appealing content

The most important element of the marketing strategy is content. Creating a predominant content strategy that appeals to your target audience is the key factor.  When we sit to analyze the content it does not mean posting every day or posting on many platforms at the same time. Different businesses will have audiences with different age groups. Now channel the content according to what your target audience needs or what they want to see and at what time. Channeling the content also means that one type of content can be used on multiple social media platforms. For example, a blog written can be used as a Twitter thread or an Instagram carousel so on.  In the same way, YouTube video content can also be used as a LinkedIn post. The most important thing about the concept of posting the right content on the right social media platform is to ease the content and not force it everywhere. And expect your audience to engage with posts or media. The next time you post using strategies you know what to post.

3. Manageable goals

When people say that content strategy is the same as a marketing strategy, I quite don’t agree with it. All these terms are made to help the business to manage its goals. No, content marketers or content strategists do not link with the goals but it does help businesses to plan their goals in a simpler format. For example, suppose a company is looking to improve its followers on Instagram. Their goal is to reach 1000 followers, which takes time but with a proper content strategy, you can expect the followers to increase at a certain phase. If the post is made with engageable content there is a chance of increasing the followers by 100 every week. Strategies help businesses have manageable goals. So, gives you an idea about when and where the goal will be reached and how much input and effort you have to put into reaching those goals.

4. Makes search engine your best friend

You need people to visit your page or website, and you need people to engage with your post. Posting content does not help in giving those solutions. A solid content strategy(other than content creation) will help your business by making search engine results, your best friend. Let me explain if you are going to upload an Instagram post. You need to know relatable hashtags that will help you reach the target audiences you have been wanting to reach. Know that you have to know which keyword works for your business and which doesn’t, you cannot put down 10-15 keywords or hashtags and expect your post to go viral or to reach more people.  Even though sometimes it is possible and it is by pure luck. Have those keywords put down which describe the best about your business. These keywords can bring in more reliable results than believing it on luck.  Content strategies will help you understand search engines better. You don’t have to search for keywords for every other post. Most businesses use or create keywords or hashtags with their business names rather than depending on what already exists.

Conclusion

We have understood what a good content strategy can do for your business. It is also important to choose the right strategist to understand your business. For example, a person who understands your ideologies, and your target audience’s needs. There are different ways to know whether the content strategist is for you and your business or not.  One thing to understand is how involved the strategist is in creating a plan for your business.  At the same time how soon or how late do the results follow? Last but not least remember if a strategic content plan works for your competitors it does not mean that might work for your business. Every business is unique and has its own properties on the target audience, followers, or engagement.